Phew! Stylish sports apparel made out of super wicking
moisture management fabric that keeps you dry, cool and comfortable.
With anti-microbial finish.


We believe in living an active lifestyle, whether running along our pristine beaches and amazing trails, exploring the beauty of nature on long hikes or even occasionally experiencing ‘the pump’ like Arnold in that place called gym.

While we all admit that we are generally spoilt for choice in the sportswear department, what we lacked was that casual cool that takes you from beach to mountains to the gym (feel the pump) and the occasional sundowner at your favorite bar (yes, we live in one of the most amazing cities in the world: hello Cape Town!), all rolled up into one functional package. This city’s vibe combined with our active lifestyle is how Phew! was born: sportswear meet fashion (… mmmmm nice to meet you).

So long, we are looking forward to seeing you wear Phew! soon …


To be considerate towards people in our lives is the philosophy we live by. So naturally one thing was agreed upon right away: we will not manufacture any of our goods overseas where we can’t control the working conditions!

All our lovely stuff is made in Cape Town. By people we know well at this very beginning of our journey and who will hopefully become our friends in the future!


Phew Sportswear (Pty) Ltd.
8005 Cape Town
South Africa

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